![]() However, she does coach clients to take the stance in private to bolster confidence before important events. ![]() “Little-girl poses elevate the stress hormone, cortisol, making a woman feel less confident, whereas a power stance like the ‘Wonder Woman’ pose changes her body chemistry so that she feels more confident and successful,” says Sayler, who doesn’t suggest using the Wonder Woman stance in public, as it’s too aggressive. Cohen points to research by Amy Cuddy of the Harvard Business School, who has found that a woman’s body language has a profound impact on her body chemistry. When a woman takes a confident, can-do stance, it not only positively affects her image in the eyes of others in the boardroom it initiates positive physiological changes for her. “Many of these poses, while acceptable in social situations, make women in the business world look small and unimposing.” Physiological Effects of Body Language and it’s often because their body language communicates 'little girl,’" Sayler says. “Businesswomen will ask why they aren't being taken seriously. “By controlling my breathing and reducing my hand gestures, I began conveying a message of being calm, collected and in control, which bolstered my confidence and helped my business.” Diminishing PosesĬohen is one of many businesswomen who inadvertently engage in diminishing poses and gestures at the expense of their careers, says Sharon Sayler, an executive coach specializing in verbal and nonverbal communication, owner of Competitive Edge Communications and author of What Your Body Says (and how to master the message): Inspire, Influence, Build Trust, and Create Lasting Business Relationships. “I discovered that I talked too fast and was showing a less confident pose than I could have,” says Cohen, whose company provides business intelligence, risk management and security solutions. The owner of Global Intelligence Consultants pays close attention to actions and the messages they send, so she was surprised to find her own nonverbal communication gave an unintended message.Īfter meeting with a communications coach, Cohen found that her habit of shallow breathing and waving her hands around made a negative impression. As a licensed private investigator, Efrat Cohen is well aware of the power of the non-spoken word.
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